TAKING CARE OF AUSTRALIA’S TEACHERS, SO THEY CAN TAKE CARE 
OF AUSTRALIA’S KIDS

The Challenge

Teachers Health, one of the country’s largest private health insurers was being left behind with in an industry that was full of innovation and progressive thinking. Their core digital properties, had become outdated and were only used as a basic sales tool for the firm’s private health insurance product.  The scope of the opportunity included a site analysis & content strategy and a re-imagined core platform (website) as a key point of interface for separate payments, CRM and claims management platforms, expanding its purpose far beyond the existing consumer-facing tool and creating a market leading position in the process.
DESPITE HIGH RETENTION RATES, THEIR MEMBERSHIP WAS AGING. ATTRACTING A YOUNGER CUSTOMER BASE OF STUDents OR RECENTLY GRADUATED TEACHERS WAS KEY TO FUTURE GROWTH.

A New Customer Experience
Putting Real Needs Front And Centre

A simple and intuitive interface for obtaining a quote

We removed the traditional complexity of private health insurance quotes by creating a simple ‘needs statement’ tool, where users can enter their age, relationship status, geographic location and reason they’re considering health insurance.

Live quotes, keeping users engaged to find their solution

Once completed, this generated a personalised ‘live quote’, where users could make further adjustments to cover details and see real time updates to cost and coverage level without refreshing the page.

Context Sensitive - “Sticky-quotes”

As customers browse the rest of the site, their custom quote follows them quietly on every page.

The techie stuff

The application build was incredibly complex both from a technical architecture standpoint and also due to the complexities of the User experience implementation within the fully responsive HTML framework.

It has been developed within the businesses Electronic Services Bus (ESB), securely synchronising in all new membership applications and CRM data into the core technical infrastructure of Teachers Health.
The vision and commitment to best in class creative, user experience and technical execution has seen us launch a new website and vision for digital channels which will enable our success for many years to come.
Wendy Taylor, Marketing Director

Results

42%
UPLIFT IN VISITORS moving through TO CREATE  A QUOTE
Evidence that our content strategy recognising Australia’s teacher’s broader contribution is resonating.
75%
INCREASE IN THE NUMBER OF VISITORS WHO CREATE A QUOTE AND GO ON TO SIGN UP
A ringing endorsement of the user interface and live quote tool simplifying health insurance quoting within the industry.
Our work has been so successful that Teachers Health have commissioned US to roll out additional versions with separate branding for sub brands Uni Health and Nurses Health.
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