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hamilton island

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Challenge

Reponse

Result
P&O’s outdated Cruise Personaliser application was soon to be decommissioned. The app, which was managed in the UK, was difficult for customers to use and resulted in a large number of calls to the call center. P&O engaged us to create a new, more robust solution that could be managed by the local team and include a range of new features to both facilitate a seamless check-in process and build excitement and confidence in the customer.
Our team worked closely with P&O to scope a solution that addressed key business requirements, while providing a stable platform for future phases of development. Cruise Control was the result of that work, incorporating a number of new features - online payments, cruise schedule, and on-demand E-Ticketing - all with a vastly improved, responsive user experience
Our solution has been well received by both P&O and their customers. Calls to the call center have dropped significantly since the launch. User engagement with the new site has been high, with over 320,000 customer interactions in the first month alone. After obtaining their ticket, 90% of customers are browsing through to view additional offerings, with a 30% conversion rate.

Challenge

Originally tasked with building a simple microsite for the H100 campaign, we realised the vast repositories of History Channel content regarding WWI lent itself to something far more groundbreaking. Our goal: Make History more attractive to a younger audience via a comprehensive, interactive platform. We centred this goal around the concept of an interactive timeline, supporting the campaign and honouring the centenary of WW1.

Solution

We built the creative concept around the emotive premise: ‘Remembrance takes more than a minute’, looking to build a greater appreciation and understanding of those we lost during the war. An interactive timeline, allows users to immerse themselves in WW1 events at a macro level or zoom into individual days. By incorporating a huge archive of material, from video to audio exerts, the H100 site is now the go-to source for historical information regarding WW1, answering both an educational and entertainment need.

Result

Since launching the ‘We Remember’ campaign we’ve seen nearly 50% of visitors returning and spending almost 7 minutes on the site; the average session duration for all users is up 103%. Tablet users are up 115% with average duration on tablets up 35%. Demographics show that 61% of site users are between 18-34 years of age and over 45% are female highlighting that the design has appealed to a younger viewership of the channel.

Timeline

The timeline allows users to see world events at a macro
level or zoom in to individual days of history.
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Responsive

The site is mobile device responsive to ensure customers can access educational content on-the-go.
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Content Cascade
Once on a specific date, articles and content populate the page to highlight
events of that day or any piece of history collected at that moment in time.
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One Minute is Not Enough
The audience is typically men over 40 years of age; to appeal to a wider audience we needed a strong campaign message. We developed the core message: ‘Remembrance takes more than a minute’.  Our relatable message, aimed to redefined remembrance and the true appreciation of those we lost in the war, successfully shifted the audience segment.
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61% of site users are
between 18-34 years old
Nearly 50% of visitors are returning ones
Time on site is on average over 7 minutes
41% of users are viewing the site on their mobile device
With average duration on tablets up 35%
61% of site users are between 18-34 years of age and,
Over 45% are female
check out h100
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Responsive

The tool is mobile device responsive to ensure customers could plan and interact with the social features
on-the-go. ‘Cruisers’ will now always be equipped with up to date travel information, tour options, booking details and more.
5418d398156aec65205546af_uxGroup.png

Responsive

The tool is mobile device responsive to ensure customers could plan and interact with the social features
on-the-go. ‘Cruisers’ will now always be equipped with up to date travel information, tour options, booking details and more.
5418d398156aec65205546af_uxGroup.png

Responsive

The tool is mobile device responsive to ensure customers could plan and interact with the social features
on-the-go. ‘Cruisers’ will now always be equipped with up to date travel information, tour options, booking details and more.