Peters Ice Cream came to Deepend with a top-secret product that needed a website to continue the brand story in a digital capacity. Fandangles were set to be the new ice cream that not only tasted amazing but also gave mums more choice when
it came to lower price-point ice cream options. With four flavour variants including Toffee Whoopie Cookie, Fairy Floss, ChocShmallow and Caramel Popcorn, Fandangles bring a little something different to the freezer aisle.
The resulting Fandangles website was ‘Fandangled’ to say the least. Deepend utilised responsive and parallax web design to bring each of the flavours to life, thereby giving users an interactive brand extension to the design seen on-pack and
in above the line executions. In addition to the website, Deepend developed 5 apps that continued the brand story; a game for each of the flavours, unlocked with the secret code found on-pack and 1 that could be played by everyone.
Peters Ice Cream have been ecstatic with the final website and games, the response they have had thus far has been overwhelmingly positive. The digital facet of the project has been a huge part of getting audiences involved with the Fandangles
brand beyond just taking an ice cream from the freezer. As the site is still fresh results are on the climb but the response has been incredibly impressive given the short amount of time the site has been live.