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BUSINESS CASE
Maurice Blackburn are an Australian based compensation lawyer who are passionate about making a genuine difference to real people who need help. They do this by providing long-term solutions that help their clients in the long term - not just in the short-term. Maurice Blackburn lawyers fight that extra mile, because their lawyers recognise that a fair outcome is worth fighting for. At Maurice Blackburn, they fight for fair.
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BRIEF
To position the Maurice Blackburn brand in line with the concept of "We Fight For Fair" and generate an abundance of qualified leads through online channels and by phone.
SOCIAL MEDIA PLATFORM:
The social media platform acts an online community destination for individuals to connect and discuss their unfortunate circumstances whereby they have not been treated fairly. The "Say no to workplace bullying" Facebook page was a successful example of this with 2,522 likes and on-going user generated discussion.
AN ON-GOING RELATIONSHIP
The Fight for Fair website has produced solid traffic figures with the key benchmark result being conversions (or potential clients making contact by phone) increasing by 100% from the core Maurice Blackburn website. This is an outstanding result answering the brief of "generating an abundance of qualified leads through online channels and phone."